Short Description

SafeRack is the recognized industry leader in truck and railcar loading platform systems, maintenance work platforms, rolling platforms, and related safety and fall protection products.

Description

SafeRack delivers elevated loading rack and safety cage solutions to companies that place a premium on worker safety. We engineer, manufacture, deliver and install platforms to meet any project’s unique specifications. Using galvanized steel gangways, platforms, safety cages, and fall-prevention railings and gates, we customize for terminal as well as mobile units to maximize safety and performance.

We can install and assemble a stand-alone loading system within a matter of hours. Our spill containment systems meet stringent U.S. EPA compliance measures making sure that oil, fuel, and any hazardous materials are captured and reclaimed. It also means our pledge to safeguarding the environment is every bit as strong as our commitment to providing the safest, OSHA-approved loading systems possible for today’s workforce.

Cold Call Emails

Hello [Name],
Would you like to know why _________ (engineers, safety people, maintenance people, operations people) In the __________ (food, beverage, pharmaceutical, paper, general manufacturing, refining) industry are using SafeRack.  See the pictures below and visit saferack.com or erectastep.com and think about a better and easier way to do your job.

Direct Messaging

Tips: Keep them short and sweet, especially when making first contact. No one has time to read long messages.

Invitations to Connect 

Example 1:

Hello, [name]. I see that we are both in the Chemical Industry Professionals group. SafeRack makes best-in-class safety platforms and walkways and I think it would be beneficial to be connected on LinkedIn.

[Your name]

Example 2:

Hi, [name]. Since you’re a rail professional, I was wondering if you are going to [event name] next week. Happy to buy you a drink there. Either way, it would be great to connect here.

[Your name]

Example 3:

Hey, [name]. I noticed that you also went to [school name]. Go [mascot name]! We make marine gangways and other safe loading and unloading solutions. Let’s connect!

[Your name]

Looking for Introduction

Example 1:

Hello [name], I’m looking for the proper EHS contact at your location and I wonder if you have a minute to help me. Our AeroStep product line of precision tooling platforms is considered best practice at Boeing, SpaceX and NASA. Can you put me in touch with the right person?

Best, 

[Your name]

Warm leads after an event 

Example 1:

Hi, [name]. It was great meeting you at the [event name] last week. As I mentioned, SafeRack works with leading chemical companies to provide easy and safe access to work areas. Let’s connect here in case there’s anything I can do to help. 

[Your name]

Thank You for Connecting 

Example 1:

Thank you for connecting [name]. Please let me know if SafeRack can assist on any projects in the future. We are most valuable early in a project as we can assist in defining a fully OSHA compliant safe access or tooling platform solution as we do currently for [list industry-specific brand names].

Hey [name],

Great connecting with you here.

My understanding is that [business name] is [current factual observation]. Great to see business is booming! That makes it a perfect time to plan for safety best practices for the new facilities. SafeRack manufactures best-in-class OSHA compliant safety platforms, walkways and stairs to keep your workers safe, improve efficiency and avoid costly fines. 

I’m going to be in your area next week. Can I stop by for a quick visit? I’ll bring the donuts! Let me know what fits your schedule. 

Thanks,

[Your name]

When asking for a meeting

Example 1:

I am going to be in your area next week and would love to drop by. What day and time are good for you? 

Example 2:

I would be happy to set up a Lunch ‘n Learn about safeguarding workers from [industry specific info]. When in the next month can you get your team together? 

Example 3:

SafeRack provides complimentary safety inspections. It usually takes about 2 hours for a facility like yours. Would you like to schedule one this quarter? Let me know what time frame works for you.

Example 4:

Congratulations on your promotion to Lead EHS! I’d like you to have our latest catalog. Other safety professionals have found it invaluable when planning and allocating their budgets. When is a good time to drop it off? 

Asking for an Introduction

Example 1:

Hello, [name]. I noticed that you are connected to [name] at business name] and I was wondering if you could do me the favor of an introduction. I can help him ensure that workers have safe access to work areas from the get-go.

Let me know what I can do to help you.

Thank you,

[Your name]

Periodic Outreach – Newsfeed fishing

Example 1:

Hey [name],

Congratulations on [news item]! I wish you every success. 

As you ramp up to max capacity, you will need to scale your safety equipment. SafeRack manufactures best-in-class marine gangways and OSHA compliant loading solutions for rail and trucks. We’ve worked with [brand name] on other projects and would be happy to work with you to prepare your facility for safe, uninterrupted operations as you grow.

I’m going to be in your area next week and I’d love to drop by. How’s your schedule look for next week? 

Best,

[Your name]

Periodic Outreach – sharing existing content

Example 1:

Hey Paul,

Since you’ve been [relevant fact] recently, I thought you would benefit from this article we published recently, [relevant article].

[link to article]

I’m going to be in your area next week. Can I stop by? I’ll bring the donuts! Let me know what day works for you.

Best,

[Your name]

Periodic Outreach – seasonal/end of the quarter

Example 1:

Hi [name],

As we are coming up to the end of Q4, I wanted to check in with you. Do you have any safety needs that you would like to include in your Q4 or end-of-year budget? 

In addition to loading systems and other custom products, SafeRack supplies smaller items such as rolling work platforms, spill containment and eyewash stations. We are happy to provide you with a variety of OSHA compliant solutions to keep your workers safe and productive.

If you have an immediate need, let me know and I’ll get you out a quote right away. Otherwise, having a SafeRack catalog can give you an idea of our product line. Where can I send that? 

Best,

[Your name]

Example 2:

Hey, Harold.

Since we’ve just started a new quarter, I thought I’d check in with you.

Are there any safety goals that I can help you achieve? SafeRack makes durable OSHA compliant work platforms, loading solutions, ladders, walkways, eye wash stations and more. 

I happen to be in your area next week. What is a good day for me to drop by with a catalog? I think you’ll find it a great resource for planning. Let me know what day and time work for you.

Thanks,

[Your name]

Example 3:

Hello [name] 

Hope you’re staying warm! 

Just wanted to see if you need anything before the end of the year from SafeRack that we can help you with.