LinkedIn Examples & Templates 

Profile 

Headline– 120 characters max

Tips: Include title, region, a few key industry descriptors, use solution-centric language, brand name

Example 1:
Regional Area Manager, Louisiana, SafeRack | OSHA Compliant Safety Work Platform Expert, Loading Solutions for Oil/Gas 

Example 2:
Safety Sales Executive, Florida, SafeRack | Loading/Unloading Rail, Truck & Marine industrial & Transport Solutions 

Example 3:
Northeast Territory Manager NYC & NJ | OSHA Compliant | SafeRack Fall Protection Specialist

Example 4:
Regional Account Manager, TX | SafeRack | OSHA Worksite Safety, Loading/Unloading Solutions Oil & Gas

 

About– 2,000 character max

Tips: You provide solutions and solve problems. Speak in the first person, keep the focus on the customer and how you are uniquely positioned to solve the problems they have.

Example 1:

As a team member at SafeRack, I help Industrial Plants (Chemical, Food and Beverage, Cement, and many more), Engineering Firms, Trucking Companies, and others achieve their safety goals with industry-leading safe access to the top of tank trucks and rail cars.

I partner with Engineers, Project Managers, Maintenance Managers, Environmental and Health Supervisors, Architects, General Contractors, and Safety Program Managers to improve safety and increase efficiency for businesses across the world.

At SafeRack we manufacture the best work platform equipment at the fastest lead times. If you need assistance in designing a safe method of access for your current or new work areas, please reach out to me at the information below.

 

[Your name]

[Your email address]

[Your phone number]

 

Example 2:

I am passionate about helping California’s chemical, pharmaceutical, manufacturing, food & beverage, cement and other industrial companies protect their employees from workplace injuries while loading from railcars, trucks, barges, and ships. SafeRack manufactures best-in-class OSHA compliant work platforms, stairs, ladders, walkways, loading solutions, spill protection and other safety equipment. 

With over 20 years of experience in custom industrial solutions, I can help you design lasting safety equipment that will safeguard workers, increase productivity, and avoid OSHA citations. Let’s talk about what I can do to help you. 

 

[Your name]

[Your email address]

[Your phone number]

 

SafeRack experience – 200 – 2000 characters

Tips: List all relevant experience including your current position. Treat it like a mini-resume and keep the focus on how your skills align with the solutions your ideal customer needs. Do not list any previous experience you have working for a direct competitor.

 

Example 1:

Regional Account Manager

SafeRack Loading Rack Technologies

June 2015 – present

Andrews, SC

Responsible for sales, measuring and design of workplace access and loading solutions for manufacturing, aerospace and logistics companies in Georgia

 

Territory Manager

ErectaStep

May 2013 – June 2015

Andrews, SC

Covering the Midwest, with a focus on the cement, petroleum and chemical markets, I provided ErectaStep OSHA compliant safety systems to protect workers from injury while helping my customers increase productivity. A global manufacturer of pre-engineered work platforms, crossover stairs, safety gates, and mobile ladder systems, ErectaStep products are designed to meet OSHA regulations. ErectaStep’s 5 modular components provide built-in safety compliance for safe and easy access around equipment, piping, and other obstructions, reducing your Total Risk of Ownership.

 

General Sales Manager

Superior Technical Manufacturing

Jan 2009 – April 2013

Charleston, SC

Managed day-to-day operation of the region’s largest supplier of technical equipment for the transportation industry. I supervised a staff of 65 employees and acted as superintendent for the construction of a new 12,00 sq. ft. facility. Provided staffing and trained all employees prior to the opening of each new location.  

Direct Messaging

Tips: Keep them short and sweet, especially when making first contact. No one has time to read long messages.

Invitations to Connect 

Example 1:

Hello, [name]. I see that we are both in the Chemical Industry Professionals group. SafeRack makes best-in-class safety platforms and walkways and I think it would be beneficial to be connected on LinkedIn.

[Your name]

 

Example 2:

Hi, [name]. Since you’re a rail professional, I was wondering if you are going to [event name] next week. Happy to buy you a drink there. Either way, it would be great to connect here.

[Your name]

 

Example 3:

Hey, [name]. I noticed that you also went to [school name]. Go [mascot name]! We make marine gangways and other safe loading and unloading solutions. Let’s connect!

[Your name]

 

Looking for Introduction

Example 1:

Hello [name], I’m looking for the proper EHS contact at your location and I wonder if you have a minute to help me. Our AeroStep product line of precision tooling platforms is considered best practice at Boeing, SpaceX and NASA. Can you put me in touch with the right person?

Best, 

[Your name]

 

Warm leads via the website 

Example 1:

Hi, [name]. It looks like someone from your organization has recently been looking at SafeRack’s rolling work platforms. I’m happy to answer any questions you may have. Either way, it would be great to be connected here in case there’s anything I can help with in the future.

[Your name]

 

Warm leads after an event 

Example 1:

Hi, [name]. It was great meeting you at the [event name] last week. As I mentioned, SafeRack works with leading chemical companies to provide easy and safe access to work areas. Let’s connect here in case there’s anything I can do to help. 

[Your name]

 

Thank You for Connecting 

 

Example 1:

Thank you for connecting [name]. Please let me know if SafeRack can assist on any projects in the future. We are most valuable early in a project as we can assist in defining a fully OSHA compliant safe access or tooling platform solution as we do currently for [list industry specific brand names].

Hey [name],

Great connecting with you here.

My understanding is that [business name] is [current factual observation]. Great to see business is booming! That makes it a perfect time to plan for safety best practices for the new facilities. SafeRack manufactures best-in-class OSHA compliant safety platforms, walkways and stairs to keep your workers safe, improve efficiency and avoid costly fines. 

I’m going to be in your area next week. Can I stop by for a quick visit? I’ll bring the donuts! Let me know what fits your schedule. 

Thanks,

[Your name]

Requesting a Testimonial from a Customer

Example 1:

Hey, [Name]. I’m really proud of the work we did for the [name] project. A testimonial from you would be very helpful. Would you be willing to reply to this message with a few quick thoughts? 

Your impression of the project with reference to the solutions we provided and your experience working with us would be great. 

I would really appreciate it and am happy to reciprocate.

Thanks,

[Your name]

 

When your contact isn’t the person you need

Example 1:

Hey [name],

Thank you for letting me know about your area of responsibility at [business name]. Since we’re connected, I was hoping you could do me a small favor.

Can you tell me who is in charge of buying and approving safety access equipment for loading and unloading? As I mentioned before, SafeRack manufactures best-in-class OSHA compliant rail loading platforms, cages and stairs to keep your workers safe, improve efficiency and avoid costly fines. 

I’d be grateful for an introduction here or via email or phone.

Appreciate your help,

[Your name]

[Your email address]

[Your phone]

 

When accepting a connection from a prospect

Example 1:

Hello [name], 

I appreciate your note and would love to connect. Let’s try and schedule a brief call and perhaps we can meet at your office at a convenient time. Would be my pleasure to be a resource. 

Respectfully, 

[Your name] 

 

When asking for a meeting

Example 1:

I am going to be in your area next week and would love to drop by. What day and time are good for you? 

Example 2:

I would be happy to set up a Lunch ‘n Learn about safeguarding workers from [industry specific info]. When in the next month can you get your team together? 

Example 3:

SafeRack provides complimentary safety inspections. It usually takes about 2 hours for a facility like yours. Would you like to schedule one this quarter? Let me know what time frame works for you.

Example 4:

Congratulations on your promotion to Lead EHS! I’d like you to have our latest catalog. Other safety professionals have found it invaluable when planning and allocating their budgets. When is a good time to drop it off? 

 

Asking for an Introduction

Example 1:

Hello, [name]. I noticed that you are connected to [name] at business name] and I was wondering if you could do me the favor of an introduction. I can help him ensure that workers have safe access to work areas from the get-go.

Let me know what I can do to help you.

Thank you,

[Your name]

 

Periodic Outreach – Newsfeed fishing

Example 1:

Hey [name],

Congratulations on [news item]! I wish you every success. 

As you ramp up to max capacity, you will need to scale your safety equipment. SafeRack manufactures best-in-class marine gangways and OSHA compliant loading solutions for rail and trucks. We’ve worked with [brand name] on other projects and would be happy to work with you to prepare your facility for safe, uninterrupted operations as you grow.

I’m going to be in your area next week and I’d love to drop by. How’s your schedule look for next week? 

Best,

[Your name]

 

Periodic Outreach – sharing existing content

Example 1:

Hey Paul,

Since you’ve been [relevant fact] recently, I thought you would benefit from this article we published recently, [relevant article].

[link to article]

I’m going to be in your area next week. Can I stop by? I’ll bring the donuts! Let me know what day works for you.

Best,

[Your name]

 

Periodic Outreach – seasonal/end of the quarter

Example 1:

Hi [name],

As we are coming up to the end of Q4, I wanted to check in with you. Do you have any safety needs that you would like to include in your Q4 or end-of-year budget? 

In addition to loading systems and other custom products, SafeRack supplies smaller items such as rolling work platforms, spill containment and eyewash stations. We are happy to provide you with a variety of OSHA compliant solutions to keep your workers safe and productive.

If you have an immediate need, let me know and I’ll get you out a quote right away. Otherwise, having a SafeRack catalog can give you an idea of our product line. Where can I send that? 

Best,

[Your name]

 

Example 2:

Hey, Harold.

Since we’ve just started a new quarter, I thought I’d check in with you.

Are there any safety goals that I can help you achieve? SafeRack makes durable OSHA compliant work platforms, loading solutions, ladders, walkways, eye wash stations and more. 

I happen to be in your area next week. What is a good day for me to drop by with a catalog? I think you’ll find it a great resource for planning. Let me know what day and time work for you.

Thanks,

[Your name]

 

Example 3:

Hello [name] 

Hope you’re staying warm! 

Just wanted to see if you need anything before the end of the year from SafeRack that we can help you with.  

 

Periodic Outreach – personal event

Example 1:

Hey [name],

Wishing you a birthday filled with happiness and success!

[Your name]

 

Example 2:

Hi, [name]. Congratulations on your work anniversary! I admire your dedication. If there is any way I can help you excel, please let me know.

[Your name]

 

Example 3:

Hey, [name]. I see that you are now EHS Manager at JFK Company. Congrats! Please let me know if I can help you with any safety needs.

 

Getting Additional Contact Info

Example 1:

Great hearing from you. What’s the best email address and number to reach you at for our call? Once you send that over, I’ll go ahead and send you a calendar invite.

 

Example 2:

I’m looking forward to meeting you at [location] on [date] at [time]. What’s the best phone number to reach you, just in case? Please also send me your email address so I can send you a calendar invite.

You can reach me at [phone number] and by email at [email address].

 

Example 3:

Great hearing from you. Here are a couple of times that work for me this week: 

• Wednesday (Oct 24) at 10:30AM PST
• Thursday (Oct 25) at 2:00PM PST
• Thursday (Oct 25) at 4:00PM PST 

Go ahead and pick a time that works best for you as well as the best number to reach you at and I’ll give you a call then.