- what information we gather from you when you visit our site,
- how we may use such information,
- your choices concerning how we may use such information and
- the security measures we take to protect such information.
Some information is collected on this site automatically through our technology; other information is collected only when you choose to give it to us (e.g., when you purchase our services or sign up for a specific online transaction).
INFORMATION WE GATHER AUTOMATICALLY
When you visit this site, certain non-personally identifying information is recorded automatically by the standard operation of our Internet servers. Information such as the type of browser being used, its operating system, and your computer’s Internet Protocol (“IP”) address (a number that your Internet service provider assigns to your computer whenever you surf the Internet) is gathered in order to facilitate our online operations and to assure an efficient online experience for you. We may also use or share this information for security purposes, to generate group statistics about our user community, or as required by law.
We may use your IP address or other automatically recorded information, in cooperation with your Internet provider, to identify you if it is necessary to contact you or to bring legal action against you because you are violating the Terms and Conditions of use for this site or may be causing injury to or interference (intentionally or unintentionally) with our company’s rights or property, other users of this site or anyone else who could be harmed by your activities.
PERSONAL INFORMATION YOU PROVIDE TO US
We may request personally identifying information from you in a variety of contexts. For example, you may provide such data to us if you: (1) purchase any products or services from SafeRack.com; (2) fill out an order form to request information; (3) register to participate in community features; or (4) complete an online registration form (e.g., various sign-up forms for receiving email newsletters, registering for special offers, registering for an account, entering a contest or responding to a survey).
In such cases, the personally identifying information we request may include your name, email address, mailing address and zip code, phone number, and, where appropriate, a valid credit card number with expiration date (collectively, “Personal Information”). In addition, we may collect other non-personally identifying information such as your date of birth, gender, country of residence, hobbies, interests and other information regarding your interaction with our site, preferences and other customized activities in which you participate. Of course, you never have to answer any of the questions we ask you or otherwise interact with our site and/or our consultants, but refusal to do so may limit the products or services we can offer or provide to you.
HOW CAN YOUR PERSONAL INFORMATION BE USED WITHIN SAFERACK.COM
When you purchase products or services from SafeRack.com, we will use your Personal Information to fulfill your order and for customer service. Many online customers are particularly concerned about their credit card information, which we will share only as required by companies involved in your transaction (e.g., fulfillment, billing, mailing, storage or delivery services). We will not share your credit card information with any other company unless it is involved in the fulfillment or delivery of your order. We do not rent, sell or share credit card information with promotional partners or other third parties.
We may use your Personal Information and other non-personally identifying information we collect to update you about our products or services or to contact you about offers of new SafeRack.com products or services that are of interest to you. You always have the option to receive fewer or no communications in the future from us by opting out. You may opt out by following the instructions included in the specific communication you no longer wish to receive or by sending an email to webmaster@SafeRack.com and explaining how you would like to modify your preferences.
FOR LEGAL ENFORCEMENT PURPOSES
We reserve the right to disclose your Personal Information, including credit card information, as required by law or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against you if you are violating the Terms and Conditions of use for this site or may be causing injury to or interference (intentionally or unintentionally) with our company’s rights or property, other users of this site or anyone else who could be harmed by your activities.
SAFEGUARDING YOUR PERSONAL INFORMATION
SafeRack.com cares about the security of your Personal Information. We follow generally accepted industry security standards to safeguard and help prevent unauthorized access, maintain data security and correctly use such Personal Information. However, unfortunately, despite many advances in information security technology and procedures, no commercially deployed method of information transfer over the Internet or electronic data storage is known to be 100% secure. As a result, while we do strive to use modern and commercially reasonable means to protect your Personal Information, we cannot guarantee the absolute security of that information during its transmission or its storage in our systems.
A “cookie” is a small text file that an Internet site can place on your computer’s hard drive for record-keeping purposes. Cookies make using this site easier by, among other things, saving your passwords and preferences for you, keeping track of your shopping cart when you visit our online store or other similar purposes, and to help identify you whenever you return to our site, so you do not need to reenter your identification information.
Most Internet browsers are initially set up to accept cookies. However, you can reset your browser to refuse all cookies or to alert you when a cookie is being sent (note: you may need to consult your browser’s “Help” area for instructions on how to do that). If you choose to disable your cookies setting or refuse to accept a cookie, some parts of this site will not function properly or may perform considerably slower. For example, without cookies, you will not be able to set personalized preferences or you may have difficulty completing shopping transactions, listening to music or playing games.
INFORMATION WE COLLECT
In describing our collection, use, and sharing of information in this Policy, we refer to our collection and use of “Personal Information.” “Personal Information,” as used in this Policy, is personally identifiable information, which is information that directly identifies an individual, such as first and last name, mailing address, email address, billing information, IP addresses, demographics, passwords or other online contact information, or telephone number. We collect Personal Information, as well as non-personally identifiable information on SafeRack Sites and/or Services.
We collect Personal Information in two ways. First, we collect information you provide to us in optional, voluntary submissions, such as in registration forms, user profiles, promotional signups, sweepstakes/contest entries, requests for customer service, software and mobile applications downloads and curriculum vitae submissions. Second, some Personal Information may be collected automatically. This is described below in “Passive Data Collection.”
We may also obtain information, including Personal Information, from third party sources. If we directly combine information from third parties with Personal Information that we have collected, we will treat the combined information as Personal Information and handle it in accordance with this Policy. In addition, please note that we may solicit third parties to collect Personal Information on our behalf and in such cases we instruct those third parties to comply with this Policy and all applicable data protection laws.
Please be aware that we are prohibited from conditioning a child’s participation in any activity on that child disclosing more personal information than is reasonably necessary to participate in that activity. You are under no obligation to provide, and can decline to provide, any requested information at any time. However, if you decline to provide personal information that is reasonably necessary to participate in certain activities, you may not be able to participate in those activities on certain Sites and/or Services.
Passive Data Collection
We may receive passively-collected information through a variety of methods including but not limited to:
We may use a variety of methods, including “cookies” to collect information.
What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. You can find more information about cookies at: www.allaboutcookies.org and http://www.youronlinechoices.com/uk/.
For a video about cookies visit www.google.co.uk/goodtoknow/data-on-the-web/cookies
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.
The cookies used on our Sites and/or Services have been categorized based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on our Sites and/or Services by category is set out below.
SafeRack collects cookies on our Sites and/or Services to capture information about page visits (e.g. “performance cookies.”) This information is anonymous and SafeRack uses this information only internally – to deliver the most effective content to our visitors. Information from the cookie is used to gauge page popularity, analyze traffic patterns on our Sites and/or Services and guide development of other improvements to our Sites and/or Services.
Targeting, Performance, and Functionality Cookies
In our email programs, SafeRack employs some tracking methods (e.g. “targeting, performance, and functionality cookies”). We track “opens” via a tracking pixel in the email- meaning we track who opens our e-mail messages and when you open our e-mail messages; and we track “clicks” via encoded URLs-meaning we track whether you click on the links contained in our e-mail messages. This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.
Functionality and Necessary Cookies
Opting Out of Cookies
You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in our Sites and/or Services, where applicable. We will indicate that upon selecting your preferences, that we will use a cookie to remember your preferences.
SafeRack never gives away information about our users. If you choose to provide Personal Information about yourself, SafeRack will use this information only to communicate directly with you. SafeRack will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this Policy, by law or a policy or notice contained or associated with a specific Site(s) and/or Service(s).
We may collect, use, and share (with SafeRack partners, service providers and licensees) precise location data, including the real-time location of your mobile or fixed location device.
We use analytics tools and other third party technologies, such as Google Analytics and DoubleClick Cookies, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
The third party analytics companies who collect information on our Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.
In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of SafeRack Sites and/or Services and to otherwise collect and use data about your use of SafeRack Sites and/or Services. For more information about this practice, please see the “Third Party Advertising Technologies” section below.
Google has additional information available about their Remarketing Privacy Guidelines, Policies, and Restrictions.
THIRD PARTY ADVERTISING TECHNOLOGIES
In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior. These companies may use information about user behavior in order to provide customized advertisements across various services and products. In the course of providing these services, products or placing advertisements, these third party companies may place or recognize a unique cookie on your computer, and may record information to these cookies based upon your activities on any of our Sites and/or Services and on third party websites. Each of these companies uses this cookie information according to their own privacy and security policies. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out as indicated in this Policy. Please note this does not opt you out of being delivered advertising. You will continue to receive generic ads.
HOW TO CONTACT US